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Version 1 and The National Museum of Computing Launch New App Using Gen AI To Improve Visitor Experience
Learn how Version 1 dramatically improved visitor experience by creating a new application using Gen AI to improve visitor accessibility.
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We have partnered with The National Museum of Computing (TNMOC) at Bletchley Park in the UK and announced the brand new TNMOC Mate application, designed to transform the museum’s visitor experience for all age groups, cultural origins, and linguistic backgrounds. TNMOC Mate uses generative AI to present compelling exhibit information in a way that is easily understandable, making sure that the intricate details of the history and future of computing are accessible to everyone.
Exhibitions at TNMOC can be incredibly detailed, particularly as they portray cryptographic machines and the historical development of computers. These exhibits are sometimes more challenging for certain visitors to fully appreciate, including those for whom English is not their primary language, younger visitors, or those with neurodiverse profiles. TNMOC wanted to avoid any factors that may prevent all visitors from having the same level of participation and worked with Version 1 to create the app, specifically designed for inclusivity in a way that has not previously been explored.
“We chose to work with Version 1 because they understood exactly what we wanted to achieve. As well as having the right advanced technical expertise, Version 1 shares the goal to leverage today’s cutting-edge technology for the benefit of absolutely everyone,” said Jacqui Garrad, Museum Director at TNMOC. “We’re proud to be able to deliver educational opportunities with this accessible tool, immersing our visitors in our exceptional collection. Thanks to Version 1 for realising our vision. This undoubtedly makes us one of the most accessible museums in the world.”
“Version 1’s leading capabilities in the use of Generative AI, not just for improved, but also more accessible and inclusive user experience means that we are constantly pushing the boundaries to deliver on the expectation of next-generation consumer interaction,” said Brad Mallard, Chief Technology Officer at Version 1. “When we worked with TNMOC to shape the vision for the app, we were excited to imagine how we could use the most cutting-edge technology with them, especially given the historic importance of Bletchley Park and its association with Alan Turing and his ground-breaking work on AI back as early as 1935. It truly delivers the inspiration of the museum exhibits in the same degree of vivid and fascinating discovery to every visitor, regardless of who they are.”
TNMOC Mate offers clear directions for seamless museum navigation, facilitated by a persona that the visitor can choose to match their age group and language preference. All the prompts are delivered in the preferred language and enhanced with audio and animated visuals. The app helps users navigate through the museum using an interactive floor map that highlights exhibit details with simplified text and audio.
The museum will host a relaxed opening and launch of TNMOC Mate today, Wednesday 25th October, at a unique event called “Digital Future Days: Relaxed Opening and Home Educators Day” welcoming visitors to try out the technology and explore the museum in their own way against a tranquil setting.
